Asus created a special edition of its ROG Astral line, the ROG Astral GeForce RTX 5090 Dhahab Edition, as a "celebration of the rapid evolution of the Middle East." The GPU features 6.5 grams (0.014 pounds) of gold plating, bumping the cost to between $7,000 and $11,000, and comes with a certificate of authenticity. Asus reportedly displayed an even more expensive model in China made from $500,000 worth of gold, making it an RTX 5090 that was around $498,000 more than the original launch price of the GPU. That GPU was made for a private collector and has risen in price, with VideoCardz reporting in March that it was now worth over $800,000. The gold 5090 was last seen in a video hosted by Tony Yu, Asus China's general manager, in March, fitted into a small form factor PC. Asus is selling the card through Middle East-focused online stores, and it has been found on reseller sites, with one eBay listing nearly at $10,000. As reported by Tom's Hardware and VideoCardz in early 2026, purchasing one of these at MSRP would have been a decent investment, as it was calculated that the GPU should be worth about 50% more than it originally was. Demand for GPUs from AI data centers has caused prices to skyrocket, with standard