Broadcaster and entrepreneur Ahn Sun-young has ventured into the restaurant business again despite suffering major losses from a past investment in the food service industry, and she created the new brand's name and logo herself with the help of AI tool ChatGPT. On the 5th, Ahn shared photos on social media of friends gathered together along with news that she had launched a new food service brand, saying that just three months after coming to Seoul she had opened the offline showroom, completed the pop-up at Hyundai Department Store's main branch in Apgujeong, and was on the verge of launching on home shopping channels as planned, and that in the middle of all this she had created yet another brand. The new space is a French bistro-concept restaurant near Hyochang Park in Seoul; Ahn said she came up with the name from ideas she scribbled down by herself before going to sleep and made the BI logo on her own with ChatGPT. She said she had already taken a pretty big hit from an F&B investment once, and explained that she has no particular ambition to run a business there, adding that she would be happy if it were simply a space where her passion and work come together and that she wants it to remain a hidden, nameless place with warm food and a welcoming atmosphere for people on days when they are tired and worn out.