AI companies are bypassing hospitals to reach consumers directly for healthcare services. Over the past three years, Amazon, Apple, Google, and Microsoft have built consumer health products that sit between patients and the traditional clinical system, bypassing hospital procurement. In June, AI image generation company Midjourney announced a full-body ultrasonic scanner, a physical device it plans to deploy in consumer wellness venues called Midjourney Spas. The AI companies aim to bring costs down drastically: an MRI that can cost up to $4,000 may now cost just $100 with advanced imaging solutions. Radiology faces a critical workforce shortage, prompting contrasting responses from established imaging manufacturers. The evolving healthcare landscape challenges traditional systems to adapt or risk obsolescence.