A24, the indie film studio, signed a $75 million partnership with Google's DeepMind to build new AI tools for making and distributing movies, sparking fan outrage over a perceived drift from its artist-first roots. Despite A24 stating the AI tools will help, not replace, human creativity, fans remain unconvinced, particularly after the studio's work on AI-generated storyboards drew criticism from director Kane Parsons, who said using AI in art is "creatively, I get no enjoyment from using those tools" and "a symptom of a broader cultural and economic rot." This deal follows Disney's failed AI partnership with OpenAI in 2025, which ended when OpenAI shut down its Sora tool in March 2026, adding to worries about Hollywood's growing reliance on tech over talent.