A survey of 75 small and medium business search marketers by Emarketer and Semify found that 76% said appearing in AI search is extremely or very important, Adweek reported. Agencies such as Jellyfish have built proprietary tools to chart brand appearances in answer engines like ChatGPT, while a wave of startups is selling software to understand and improve visibility, and investors are taking notice. Among the 11 startups ADWEEK profiled, Profound, one of the best-funded, raised $180 million in Series D at a $1.8 valuation figure as stated in the article.