BMW has introduced a ChatGPT plugin that allows users to configure a car by chatting instead of clicking, becoming one of the first carmakers to plug its vehicle configurator straight into ChatGPT. The plugin lets users describe their dream car in plain English, such as how much space they need or what sort of powertrain they want, and the AI suggests suitable current models from BMW's configurator database. Users can refine suggestions, compare configurations, and finally open their choice in the full BMW Configurator or link it to available stock cars. The plugin lives inside ChatGPT, accessed via the Plugins menu on chatgpt.com or on mobile. BMW frames it as a response to the broader shift away from traditional search towards conversational AI. However, the article questions the necessity, noting that the configurator already exists, is free, shows exactly what the user is building in real time, and does not require digging through a Plugins menu. The advice given is to skip the chatbot and open the configurator if you know roughly what you want.