Amazon.com Inc. (AMZN) share price gained nearly 3% on Thursday as reports suggested the company is in discussions to sell its custom-made artificial intelligence chips directly to other companies for use in their independent data centers. Amazon is exploring the direct sale of its proprietary Trainium AI accelerator chips and full server racks to third-party clients, moving beyond its traditional model of offering them exclusively through AWS cloud infrastructure. Peter DeSantis, Amazon's senior executive overseeing AI operations, confirmed the ongoing talks with potential partners, stating, "We believe AI infrastructure is evolving rapidly. We are always looking for ways to serve more customers." The strategy aims to undercut Nvidia's stronghold on the AI semiconductor market by offering a more cost-effective alternative. Prominent tech entities like OpenAI, Anthropic and Uber already utilize Trainium technology. As of April, Trainium-backed projects had secured more than $225 billion in committed future revenue for Amazon.