A sponsored article from Semrush explains how to measure AI search visibility across major platforms. It notes that millions of people now begin research in ChatGPT, Google AI Overviews, Gemini, and Perplexity, reading AI-generated answers that summarize information from multiple sources. The article states that if a brand is not included in those responses, it is missing opportunities that traditional SEO reports may never reveal. Semrush’s AI Visibility Toolkit allows users to see how their brand appears across AI-powered search experiences, including Google AI Overviews, Google AI Mode, ChatGPT, Gemini, and Perplexity. Key metrics include Visibility Score, Share of Voice, citation frequency, and competitor comparisons. The article advises establishing a baseline by measuring current AI presence, then studying competitors that AI platforms recommend using Semrush’s competitor benchmarking and citation tracking features to identify gaps in one’s own content.