After Meta unveiled new workplace perks to reassure employees unsettled by layoffs and an AI-driven reorganisation, rival X moved to poach unhappy employees, openly encouraging affected workers to apply for jobs and pledging to "match or even exceed any snack budget offer". Meta's morale push follows months of significant change; Meta Chief Technology Officer Andrew "Boz" Bosworth acknowledged during an internal meeting that employee morale had fallen to one of its lowest points in recent years. Meta recently eliminated around 8,000 jobs, representing roughly 10% of its workforce, and reassigned at least 6,500 employees to its newly created Applied AI division. Bosworth admitted Meta had done "an atrocious job" communicating its vision and support plans. As part of retention efforts, Meta is introducing workplace initiatives including improved snack and beverage options, increased travel budgets, more investment in workplace social events, greater management support, a cap of 20 direct reports per manager, and optional AI coaching tools. Bosworth also sought to reassure employees that Meta does not intend to replace workers entirely with AI.